Misconceptions of SEO

Over the years, there have been many false claims made on the topic of SEO. In all corners of the Internet – and even offline – it is common to find outdated information, outright lies, or advice that ultimately results in websites becoming penalised or in worse cases, banned altogether from the search index.

Analysing Performance With Web Statistics

If you want your business to succeed online, it is important to pay close attention to visitor statistics. Stats can provide insightful information about a website, including the areas that are functioning well, and those that need further improvement. Keeping a close eye on proceedings can really help you understand your visitors, enabling you to […]

How Effective Is Your Website?

Your business website is often the first place a person will visit to find details about your product or service. But how effective is it at attracting – and converting – new customers? Sites that offer a poor user experience are a major turn off for visitors, and rather than generating sales, tend to push […]