It’s no secret that high quality content makes a great website. If you want to ensure the information on your pages gets the attention it deserves, read the following tips.

Add value

When writing content for the Web, it is important to think about what additional value you can bring to the party. This means not focusing entirely on making a sale, but rather, providing materials that make the decisions of the customer that much easier. While generating an enquiry or clinching a sale is the ultimate goal, nobody likes to be ‘sold’ to. Instead, provide all the information a customer needs to make an informed decision.

Do research

Researching a topic is vital to ensure you have all the facts to hand. Even if you happen to be an expert in a field, additional research and citations can increase the strength of your argument. Consider including facts and figures, quotes from other experts or organisations, and remember to be accurate and timely, since nobody wants to read outdated information.

Be unique

Researching a topic is one thing, but with the vast amount of similar or duplicate content online, aim to be unique. This can be done in a number of different ways, from posting your personal opinion on a particular topic, to outlining the USP (Unique Selling Point) of your business. Unique content is also highly favoured by search engines and another reason why those that invest in content perform well online.


Having engaging content is great, but if nobody is around to see it, the time and effort is wasted. Getting visitors to share information is not rocket science. If a person deems a particular piece of content worthwhile, in many cases they will share it with friends and colleagues. As such, when writing material for the Web, think about what topics a typical visitor will appreciate. This way, you will increase the likelihood content will be shared across the Internet. (By the way, if you like this blog post, please give us a share using the buttons below).

Display personality

Every business has its own style and personality. To stand out from the crowd, this should be reflected in your online content. Showing authenticity can help you gain trust among prospects, and it’s more likely users will engage with and share anything you have to say. In other words, don’t be afraid of being yourself!

Do you have limited time to create compelling content that will improve your website? Consider Digital Promote’s copywriting services.

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