It’s no secret that high quality content makes a great website. If you want to ensure the information on your pages gets the attention it deserves, read the following tips.
If there’s one thing that businesses struggle with, it’s creating fresh new content for their website. Like other types of media, websites often benefit from updated material, whether that’s written text, videos, imagery, or otherwise.
Are you keeping in touch with your website visitors? If you have a website but are not utilising the various ways to connect, you could be missing out on some key opportunities. When you have the day to day activities of a business to run, it’s not always easy to keep in touch with people […]
‘Local SEO’ is a subset of Search Engine Optimisation and a practice that is essential if you are to maximise sales online. In recent years, searches with a local intent have grown massively. In fact, it is claimed that in the coming years, local searches may outweigh non-geographical searches.
Digital marketing is an industry fraught with complex terminology and numerous terms exist to describe ways of promoting digital media. Below is a non-exhaustive roundup of common (and some not-so-common) online marketing terminology that you may hear, either when browsing the web or listening to others talk about the subject area.
When it comes to dedicating time to marketing, are you doing a great deal of the work yourself? It is not uncommon for business owners to undertake marketing tasks internally, especially when just starting out. While this may seem like a good idea and one that will keep costs to a minimum, in the long-term […]
With the vast number of smartphones in use worldwide, you could be forgiven for thinking all modern websites are built with mobile in mind. The truth is, although some businesses are waking up to the reality of a mobile world, many sites (even some brand new ones) are not designed to be compatible with mobile […]
Here are five ways to tell if your business website is in need of an upgrade. Many sites (especially older ones) often suffer from multiple problems, but even a single issue can have a significant negative impact. If you are familiar with one or more points, it could be time for a redesign. So, in […]
Digital marketing has changed over the years, but the core principles remain the same: that is, to create something worthy and compelling enough that the user wants to engage more with the brand, website or product. New ways to distribute content have emerged, along with new technologies, and in this post we will examine how […]
In the everyday process of dealing with customers, your primary business website is probably not getting the full attention it deserves. It may be that you spend little or no time at all concentrating on your Web presence. Or (as is commonplace in the last few years), you may have decided to put all your […]