Social media has created a great number of opportunities to market your business and engage with customers, but relatively few organisations use social networking to its full advantage. There are a number of reasons why it can be beneficial to establish an effective social networking presence.
There are a number of things you can begin doing right away to improve an existing website. Although any drastic changes, especially modifying the overall interface, would require some element of planning and technical know-how, the tips below are designed for casual website managers.
Choosing a domain name is one of the most important decisions you will face when setting up a website. Domains such as “.com” and “.co.uk” addresses are a website’s identity and placed on all manner of business literature, from advertisements to business cards, so it’s crucial to pick one that’s memorable and to the point.
In the last few years, the Google search engine has released a number of major algorithm updates that have rocked the SEO community perhaps more so than ever before. Before we go into this post, algorithm updates from engines are nothing new and continue to happen on a regular basis.
Creating content on a regular basis is something that takes time and effort. This is especially true if you are new to writing material for the Web. Below are some tips on how to go about producing good quality content.
Social networking is one of the most frequently engaged in activities. In fact, for many Internet users, it is by far the most commonly used online service. While figures vary, it is considered that over 20% of total computing time is now spent on social networking sites. On mobile devices, the statistics are even higher: […]
Content pages form the bulk of Web sites on the Internet. It’s hardly surprising when you think about it. Consider the number of hobbyists, enthusiasts, bloggers, information sites, and even the more serious publishers who create informative content on a daily basis.
If you intend to update your site on a regular basis, a Content Management System (CMS) is something you should seriously consider. Not only will it save you a whole lot of time, it can potentially allow you to manage multiple content authors.
Internet marketing, Web site promotion, online marketing, whatever you’d like to call it, is a process concerned with establishing a presence on the Internet. Notice it said a ‘process’ – not an activity. The reason being, promoting a site online involves constant improvement over a period of time. Make no mistake; there are no short […]
If you opt to use highly suspect SEO tactics thinking you’re unlikely to get caught, this post might just change your mind. Many webmasters participate in dodgy SEO and (unfortunately) get away with it, but thankfully the tides are changing. An increasing number of sites are being penalised, and some even find themselves banned completely.