Mobile-ready: The Way Forward

With the vast number of smartphones in use worldwide, you could be forgiven for thinking all modern websites are built with mobile in mind. The truth is, although some businesses are waking up to the reality of a mobile world, many sites (even some brand new ones) are not designed to be compatible with mobile devices. This is especially the case if a site is outdated and due for a revamp.

Since an increasing amount of business is conducted via mobile, it is important to consider the benefits of a mobile-ready site. Your website must have the ability to adapt to a wide variety of devices, including desktop PC, smartphone, tablet, and everything in-between. However, there are some exceptions to this rule. One being that you have a well-established mobile application to cover any smartphone/tablet use. Sites like RightMove and LinkedIn are excellent examples of this.

As people become more accustomed to smartphones, their expectations also increase. They expect to be able to browse using their phone, make a purchase, get a telephone number, or send an enquiry. From examining a number of sites, we can clearly see that in the past two years, mobile usage has more than doubled in the vast majority of cases. Add to this the fact that mobile advertising revenue is set to overtake traditional newspaper advertising revenue by 2014, the trend is set to continue.

When determining the extent of mobile use on your own site, it is important to first establish the percentage of people visiting using mobiles. It is equally important to compare this to previous years. Once you have these two sets of information, you can quickly see the extent of mobile uptake and the overall trend. In many cases, mobile use will have greatly increased in the past year. As such, if your site is not mobile-ready, it is probably time to upgrade.

Customers can easily be lost as a result of an inferior mobile browsing experience. Ensure your pages load correctly. Visit our Web design section for more information on our mobile sites.

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