The Pitfalls of DIY Marketing

When it comes to dedicating time to marketing, are you doing a great deal of the work yourself? It is not uncommon for business owners to undertake marketing tasks internally, especially when just starting out. While this may seem like a good idea and one that will keep costs to a minimum, in the long-term it is often counterproductive. There are a number of reasons why investing in professional online marketing services can be beneficial, whether you’re a startup or an established company.

Concentrate on business growth – If you are an individual or small business, conducting all marketing tasks yourself can take up a significant chunk of the working day. This is especially the case if you want to make a real lasting impact. By focusing so heavily on marketing, you may been neglecting other areas of the business, such as customer service, or juggling so many tasks you cannot formulate any long-term goals. Outsourcing marketing will free up a whole lot of time, letting you focus on other projects (not to mention reducing stress levels).

Avoid unnecessary problems – Ensuring marketing is cost effective is something that all businesses should strive for. Equally, it is important to avoid any complications that can arise from doing digital marketing yourself. It can sometimes be difficult to correct problems in the future, and even small mistakes can impact businesses in unforeseen ways. Search Engine Optimisation is one area where this is certainly true. Malpractice or advice from unscrupulous sources can severely damage a site’s ability to attract visitors.

Unbiased opinion – When you are involved in all aspects of your business, it can sometimes be difficult to see the wood for the trees. A second pair of eyes can often throw light on new opportunities or problems – in many cases not immediately apparent to someone working so closely on a project. Doing marketing yourself will save money, but it may not help to grow your business in the long-term.

Do what you do best – Digital marketing is a specialised area and it is a known fact on the Internet that setting up websites, conducting SEO, social media marketing, site administration, and similar tasks all have a steep learning curve, especially if you have limited technical ability. It makes sense therefore to focus your energy on the things that you excel at, and leave the rest to a professional.

Helpful advice – Hiring an online marketer means you’ll have access to professional advice as and when you need it. This can be extremely useful when deciding to enter new markets, or introduce new products to your line. Remember, time is money, and if you are struggling to promote your business or need some pointers, please contact us to see how we can help boost your sales.

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