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Writing For the Web: An Overview

When writing content for the Web, there are a number of methods you can use to ensure readers remain engaged. Internet surfers have short attention spans, and with the ability to click off into a new site at a moment’s notice, you need to work hard to keep visitors entertained.

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6 Ways to Keep your Visitors Sweet

A sure-fire way to turn off Web site visitors is to neglect to follow the time tested advice below. Here are six common-sense pointers to ensure your business delivers online.

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Misconceptions of SEO

Over the years, there have been many false claims made on the topic of SEO. In all corners of the Internet – and even offline – it is common to find outdated information, outright lies, or advice that ultimately results in websites becoming penalised or in worse cases, banned altogether from the search index.

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Selecting a Website CMS

When setting up a website, the Content Management System (CMS) is one of the most important things to consider. 

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Website Hosting: Security and Performance

How secure is your business website? Chances are you might struggle to answer this question. While a Web host or Internet provider may claim the site is in safe hands, the fact is, you may never truly know. As a key communication channel, your site needs to be available all day, every day – at […]

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Keeping Your Online Reputation Intact

Having a positive reputation is highly important in business. Companies that provide a reliable, quality service are often seen as trustworthy and tend to benefit from positive ‘word of mouth’ communication.

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Analysing Performance With Web Statistics

If you want your business to succeed online, it is important to pay close attention to visitor statistics. Stats can provide insightful information about a website, including the areas that are functioning well, and those that need further improvement. Keeping a close eye on proceedings can really help you understand your visitors, enabling you to […]

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The Importance Of Building A Brand

With so many businesses competing for customers, it can often be difficult to cut through the clutter and stand out in a crowded marketplace. One way of achieving this is to develop a solid brand image that sets you apart from other similar businesses.

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How Effective Is Your Website?

Your business website is often the first place a person will visit to find details about your product or service. But how effective is it at attracting – and converting – new customers? Sites that offer a poor user experience are a major turn off for visitors, and rather than generating sales, tend to push […]

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Mobile Sites More Important Than Ever

A few years ago, it was rare to find websites that could be described as truly ‘mobile friendly’. The desktop computer ruled the roost when it came to website layouts, but fast forward to 2015 and the emphasis has very much changed.