Maximising Visitor Contact

Are you keeping in touch with your website visitors? If you have a website but are not utilising the various ways to connect, you could be missing out on some key opportunities. When you have the day to day activities of a business to run, it’s not always easy to keep in touch with people who visit your website. But difficulties aside, it is important to reach out to prospective customers on a consistent basis. By doing so, you can maximise the amount of revenue generated. Continue reading “Maximising Visitor Contact”

Online Marketing Terminology

Digital marketing is an industry fraught with complex terminology and numerous terms exist to describe ways of promoting digital media. Below is a non-exhaustive roundup of common (and some not-so-common) online marketing terminology that you may hear, either when browsing the web or listening to others talk about the subject area. Continue reading “Online Marketing Terminology”

The Pitfalls of DIY Marketing

When it comes to dedicating time to marketing, are you doing a great deal of the work yourself? It is not uncommon for business owners to undertake marketing tasks internally, especially when just starting out. While this may seem like a good idea and one that will keep costs to a minimum, in the long-term it is often counterproductive. There are a number of reasons why investing in professional online marketing services can be beneficial, whether you’re a startup or an established company. Continue reading “The Pitfalls of DIY Marketing”

Mobile-ready: The Way Forward

With the vast number of smartphones in use worldwide, you could be forgiven for thinking all modern websites are built with mobile in mind. The truth is, although some businesses are waking up to the reality of a mobile world, many sites (even some brand new ones) are not designed to be compatible with mobile devices. This is especially the case if a site is outdated and due for a revamp. Continue reading “Mobile-ready: The Way Forward”

5 signs a website needs updating

Here are five ways to tell if your business website is in need of an upgrade. Many sites (especially older ones) often suffer from multiple problems, but even a single issue can have a significant negative impact. If you are familiar with one or more points, it could be time for a redesign. So, in no particular order, here are the five signs: Continue reading “5 signs a website needs updating”

The progression of digital marketing

Digital marketing has changed over the years, but the core principles remain the same: that is, to create something worthy and compelling enough that the user wants to engage more with the brand, website or product. New ways to distribute content have emerged, along with new technologies, and in this post we will examine how things have changed since the early days of the Web. Continue reading “The progression of digital marketing”

Are you neglecting your website?

In the everyday process of dealing with customers, your primary business website is probably not getting the full attention it deserves. It may be that you spend little or no time at all concentrating on your Web presence. Or (as is commonplace in the last few years), you may have decided to put all your efforts into marketing, such as using social networking or other methods to drum-up new leads. Continue reading “Are you neglecting your website?”